Container as Content

"Content is the king!" This sentence can be heard frequently many years ago, this is to emphasis how important the content is as the main subject of the overall. But then, with the technologies growth, this sentence become less and less correct, the containers now are as important as the content. Our generation are flooded by numerous information no matter which industry your in, we can easily get any specific information according to our will by just searching through internet, so peoples are no more focus on the content as everyone can get the same info from the internet. Then, the containers, are the one most important roles in making a successful campaign, let's say in advertising industry. The choice or decision on choosing the right media(container) in order to advertise your campaign successfully is very important, the media that suitable and appropriate will bring you unexpected results on the other hand,  a wrong one will bring you down of course.

I'm not saying the content is not important at all, but both of them share the same weight on making a successful campaign. A not so good idea/content with a good choice of media/container definitely better than a good idea with a wrong choice of media. This is about your target audience as well. No adults will be attracted by if your campaign is about babies toy but in adult's channel.