Internship

Good News! I got my internship in McCann Erickson! Hoorraayyyy
They offer me a internship placement of graphic designer in McCann Erickson with RM200
allowance. It's much more enough for me as I can learn in the well known advertising agency and this
kind of experience is really valuable and precious, I can say.

The only problem for me is I'm required to bring my own laptop, and I'm using desktop. So, maybe
I can borrow one from my sister or as Ms Leong suggested, there might be a old mac in their company
which I can use, but it's not yet confirm. Hopes everything can be sure in this week, because I planned to go back my hometown for some relaxing moments.

And for those who are not yet got their internship offers, good lucks and happy holidays.

Final Submission

Today is the submission of our Project 2, after this we are free and have to get ready for internship program. So, here is what i came out for Focus Point.

 

The artist impression, the background image was IOI mall in Puchong.

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Front view and side view of my exhibition design. As you can see, it's in diamond shape.

 In the middle, there is a transparency cabinet to display the products. 

 

3/4 view and top view, I added a LCD screen on each of side of the transparency cabinet and

I modify a little bit on the sofa, so it's slightly different from the previous design.

This is much more simple and closer to the feeling I trying to archive.

Herdog & De Meuron

Herdog & De Meuron, a Swiss architecture firm which founded and headquartered in Basel, Switzerland in 1978. They are best known for their conversion of the giant Bankside Powerstation in London to the new home of Tate Modern. Well, perhaps you never heard of that but I'm sure you are aware of their recent works, the Beijing National Stadium, Barcelona Forum Building, the Prada Tokyo and the Allianz Arena, Germany.

The reason I'm sharing this is because Mr. Zul suggested me the Allianz Arena in Germany as a reference for my Project 2 the Exhibition Design, which I can also consider the silk-screened glass as exterior materials and treatments in my design later.

In fact, most of us have seen some of their works before but I think none of us know a little about the heroes behind every of these amazing and stunning  architecture designs. It's time for us to give some credits and appreciations towards the designers.

Here are some pictures of their works, you can go to their > website < for more awesomeness projects.

Prada, Tokyo

Allianz Arena, Germany

Think and Plan

In order to fulfill the requirement of Phase 1 Exhibition Design, we have to come out one layout plan, facade elevation and also the side elevation. Since I'm using part of the Diamond as my design metaphor, so i have to deal with the shape of the diamond which is quite hard for me to imagine how it looks like for front and side view. After trying several times on technical drawing of my design, even with some references from internet, i failed to draw exactly to what it should looks like in my mind. So, I start to work in other ways. I try to model the diamond out using some cardboard, and then follow the shape and outline. This help me a lot faster on technical drawing. But then..."Why don't I use the Maya software?" I can easily get the 3 sides view done by just doing a simple diamond model in Maya...how silly...well...just a reminder...think and plan well before you work! haha

Exhibition Design Phase 1

I'm doing exhibition design for focus point, I choose diamond as my design metaphor as it's the representative of clear(function) and fashionable(style) which I think are most suitable with the concept of Focus Point in their products.

In stead of using the whole diamond, I use only part of it in my exhibition design. I want my exhibition looks with elegant mood/feel, I also plan to have some specialty lighting and also the abstract shapes on my design.

 

Concept Board

  

Layout Plan

 

Facade and Side Elevation

 

Exhibition Profile

 

Graphics board

I'm not satisfy with the outcome of Graphics board, poor composition.

Resume

Ya, everyone is cracking their head to think of something really creative in order to impress the
company they are going to apply for internship. As we know, we have to prepare a Portfolio, cover letter
and Resume, so this is what i got when i search for the creatively done resume CLICK ME

It's good to look at these fantastic examples, but of course this is only for the inspiration, you can insert
your personality in the way of design, and make it with your own styles which actually can tell your attitude and characteristic.

Container as Content

"Content is the king!" This sentence can be heard frequently many years ago, this is to emphasis how important the content is as the main subject of the overall. But then, with the technologies growth, this sentence become less and less correct, the containers now are as important as the content. Our generation are flooded by numerous information no matter which industry your in, we can easily get any specific information according to our will by just searching through internet, so peoples are no more focus on the content as everyone can get the same info from the internet. Then, the containers, are the one most important roles in making a successful campaign, let's say in advertising industry. The choice or decision on choosing the right media(container) in order to advertise your campaign successfully is very important, the media that suitable and appropriate will bring you unexpected results on the other hand,  a wrong one will bring you down of course.

I'm not saying the content is not important at all, but both of them share the same weight on making a successful campaign. A not so good idea/content with a good choice of media/container definitely better than a good idea with a wrong choice of media. This is about your target audience as well. No adults will be attracted by if your campaign is about babies toy but in adult's channel.